February 28, 2018 | General


Touring Car Masters is proud to announce a new series naming rights partner for 2018 with the championship to be known as ‘Paynter Dixon Touring Car Masters’.

The relationship commences this weekend with the Paynter Dixon Touring Car Masters field to roll out on the Adelaide Parklands circuit tomorrow morning to commence the new series.

Paynter Dixon delivers property master planning design construction and remedial services for building owners and occupiers.

A proud history of unique quality construction delivered with skill and commitment ensure their customers keep coming back.

“Touring Car Masters is delighted that Paynter Dixon an Australian owned and operated company with over 100 years of innovation excellence in the areas of construction design master planning and facility management will be partnering with us as naming rights partner in 2018†said Tony Hunter CEO of Touring Car Masters.

“Touring Car Masters or ‘TCM’ to fans and competitors has incredibly vast appeal with a loyal fan base that spans generations. It is fitting that our naming rights partner also demonstrates a strong history of brand loyalty diversity and innovation.

“We not only look at driving business benefits but also at brand awareness and this Series celebrates the historic nature of Australian motor racing.â€Â

James Boyd Paynter Dixon Director of Business Development believes the sponsorship is a wise choice with the company’s target market.

“The Touring Cars Masters Series stood out in terms of its ability to hit our target audience and expand our brand presence.

“This sponsorship provides us with iconic race cars with a tradition and history that aligns well with our own commercial and performance ethos.â€Â

Further demonstrating the strength and appeal of The Touring Car Masters category is the support shown by Shannons Insurance and Paul Gates who have been with the category since inception and are continuing in 2018 as a major partner.

Additionally Burson Auto Parts are also return in 2018 as a series sponsor and have designed an integrated in store activation programme to support their stores network.

The Dometic Group – well known for their Waeco fridges and cool boxes – will once again be the trophy race sponsor.

“I think its clear that Touring Car Masters has a significant following†Hunter added.

“With a number of well known cars and drivers in the TCM series provides a level of entertainment that major corporate organisations recognize as providing a valuable platform for brand building as well as customer and staff engagement and it’s a testimony to the category the cars and the drivers†said Hunter.

The Paynter Dixon Touring Car Masters begins on the street circuit of Adelaide from the 1st March.