December 1, 2016 | General


IT’S NOT just the final ever Coates Hire Sydney 500 marking the end of an era this weekend at Sydney Olympic Park.

The iseek Racing team will be transitioning into a new brand for 2017 ending a 13 year stint of major sponsorship.

This weekend’s 2016 season closer also marks the final race for iseek Racing as an entity with the team to transition to a new brand and new major sponsor from 2017 onwards.

The distinctive white and blue – this year red and white in TCM – branding of iseek has been a common site around Australian circuits since 2009 thanks to the input of racer Jason Gomersall.

The brand will be familiar to Touring Car Masters fans thanks to Gomersall’s strong performances in his Holden Torana – but is also well known in Supercars circles thanks to a longstanding relationship with entrants in the Dunlop Supercars Development Series and the V8 Utes.

And while iseek will continue to appear in a smaller way next year the main branding will be assumed by a new yet-to-be named sponsor.

“It’s the end of an era because I’ve been racing cars with iseek on the side since I started racing a Formula Vee at Morgan Park in 2003†Gomersall explained.

“On a national level it’s been consistent from 2009 through V8 Utes Development Series and more lately Touring Car Masters. We will have a new sponsor next year that will be very appropriate to the sport and iseek will still be on there in a smaller way but as an entity it really is the end of an era.â€Â

Gomersall started his national-level career in V8 Utes taking in the final ever round at Oran Park in late 2008 before tackling the full championship for the first time in 2009.

“It’s appropriate that my first race was at Oran Park in 2008 and the last one in iseek colours will be just up the motorway at Homebush eight years later.â€Â

iseek’s ongoing support has seen the brand involved in the support of young drivers as well as Jason’s own racing over the years.

“Along the way George Miedecke has raced in iseek colours in Utes and the DVS and more recently Todd Hazelwood has run with iseek support in the last three years†Gomersall said.

“The brand has had great awareness through the motorsport involvement and it’s recognised by a lot of people because of it.

“I’m not going anywhere and will be racing again next year but it seemed appropriate to recognise the fact iseek won’t be the major sponsor on the cars next year – it will take a while to get used to the new look!â€Â

The new sponsor to appear on Gomersall’s Holden Torana A9X and Hazelwood’s Matt Stone Racing-prepared VF Holden Commodore Supercar will be announced at a later date.