FINAL FLING FOR ISEEK RACING IN SYDNEY
ITÃ¢â‚¬â„¢S NOT just the final ever Coates Hire Sydney 500 marking the end of an era this weekend at Sydney Olympic Park.
The iseek Racing team will be transitioning into a new brand for 2017 ending a 13 year stint of major sponsorship.
This weekendÃ¢â‚¬â„¢s 2016 season closer also marks the final race for iseek Racing as an entity with the team to transition to a new brand and new major sponsor from 2017 onwards.
The distinctive white and blue Ã¢â‚¬â€œ this year red and white in TCM Ã¢â‚¬â€œ branding of iseek has been a common site around Australian circuits since 2009 thanks to the input of racer Jason Gomersall.
The brand will be familiar to Touring Car Masters fans thanks to GomersallÃ¢â‚¬â„¢s strong performances in his Holden Torana Ã¢â‚¬â€œ but is also well known in Supercars circles thanks to a longstanding relationship with entrants in the Dunlop Supercars Development Series and the V8 Utes.
And while iseek will continue to appear in a smaller way next year the main branding will be assumed by a new yet-to-be named sponsor.
Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s the end of an era because IÃ¢â‚¬â„¢ve been racing cars with iseek on the side since I started racing a Formula Vee at Morgan Park in 2003Ã¢â‚¬Â Gomersall explained.
Ã¢â‚¬Å“On a national level itÃ¢â‚¬â„¢s been consistent from 2009 through V8 Utes Development Series and more lately Touring Car Masters. We will have a new sponsor next year that will be very appropriate to the sport and iseek will still be on there in a smaller way but as an entity it really is the end of an era.Ã¢â‚¬Â
Gomersall started his national-level career in V8 Utes taking in the final ever round at Oran Park in late 2008 before tackling the full championship for the first time in 2009.
Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s appropriate that my first race was at Oran Park in 2008 and the last one in iseek colours will be just up the motorway at Homebush eight years later.Ã¢â‚¬Â
iseekÃ¢â‚¬â„¢s ongoing support has seen the brand involved in the support of young drivers as well as JasonÃ¢â‚¬â„¢s own racing over the years.
Ã¢â‚¬Å“Along the way George Miedecke has raced in iseek colours in Utes and the DVS and more recently Todd Hazelwood has run with iseek support in the last three yearsÃ¢â‚¬Â Gomersall said.
Ã¢â‚¬Å“The brand has had great awareness through the motorsport involvement and itÃ¢â‚¬â„¢s recognised by a lot of people because of it.
Ã¢â‚¬Å“IÃ¢â‚¬â„¢m not going anywhere and will be racing again next year but it seemed appropriate to recognise the fact iseek wonÃ¢â‚¬â„¢t be the major sponsor on the cars next year Ã¢â‚¬â€œ it will take a while to get used to the new look!Ã¢â‚¬Â
The new sponsor to appear on GomersallÃ¢â‚¬â„¢s Holden Torana A9X and HazelwoodÃ¢â‚¬â„¢s Matt Stone Racing-prepared VF Holden Commodore Supercar will be announced at a later date.